Probably my favorite of all time is his work with MasterCard and the Priceless campaign. There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. National championship at Notre Dame. Who knows how much money there is in swimming alone? What So, Marino is: They were (sadly, past tense) as precise with pure, head-exploding, I-could-never-have-come-up-with-that-in-a-million-years-and-I'm-super-jealous! This is the way the world ends This is the way the world ends Not with a bang but with Retired football players participating in commercials. Unless an athlete ranks among the highest earners in sports, the monetary details of their endorsements are difficult to come by. In 2012, 76 percent of his earnings came from his sponsorship deals. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Kurt Warner, Steve Smith Sr. and Adam Thielen break down QBs and WRs live on the field. And speaking of running, Fallon's Minnesota homeboy, Frank Tarkenton, gets a nod here because, like the elusive Tarkenton, Fallon ran circles around other creative shops. John Travolta promotes a gardening product with his daughter and some Grease dance move, Michael B. Jordan Polamalu cut his hair during the Veterans of Foreign Wars' Mane Event at Heinz Field in effort to bring awareness and offer aid to alleviate veterans' struggles. While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. Honorable mention goes to Ray Lewis and his work with Old Spice. However, the ad is so powerful that I had to include it on the list. Touchdown for tech? He's the only NFL player the firm uses in its sports marketing campaigns. While the plans themselves are perfectly legal and may be great for many of the 27 million Americans enrolled in them, they often dont deliver everything those pitches seem to promise. In this installment of AT&T's Strongest of the Strong, former baseball and football player Bo Jackson watches a game on TV and comments that the receiver is one of the strongest he's ever seen. I loved F&Mgreat liberal arts schoolbut let's face it: A "Diplomat" is going to get his ass kicked every time by a Bulldog, a Cougar, a Tiger or a Gator. Remains to be seen if Droga will thrive post-Accenture the way Peyton did in his three years post-Colts. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. Former Houston Texans defensive end didn't appreciate hearing Brees' chant from the guy in the ticket booth when entering the stadium. 1 QB of all-time. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Their ads are seen throughout NFL contests and brand exposure is bound to increase over the next few weeks, as NFL games soak up television ratings, leading to Super Bowl LV in Tampa Bay. And because of his extensive portfolio, there are plenty of opportunities for excellence and crap. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. Who would've known "Beast Make everybody around you better, look down the field and find a way to keep moving the ball. Manning currently has major sponsorship deals with Reebok, Wheaties, Gatorade, Papa John's, DirecTV and Sony. Football nerd, is more like it. Jessica Simpson is expecting her third child with retired football player Eric Johnson. And according to advertising metrics data firm EDO, insurance ads in NFL games featuring the player outperform other ads. WebArmani suit: $1,000. The most classic commercial involving the future Hall of Famer is no different. There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. "The longer they [Browns] stay in the spotlight, the better it is for Progressive. The Browns quarterback signed a marketing deal with Progressive in 2019. But considering her average finish in NASCAR races, it's safe to say that the vast majority of Patrick's wealth is derived from major sponsors like Coca-Cola, GoDaddy, Nationwide Insurance, Chevrolet, Peak Antifreeze, and Hot Wheels. Or Marc Ecko tagging Air Force One. The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. Knowing the talent there and Alex's ability to adapt and borderline shape-shift, like Favre magically eluding angry linebackers, I'd bet on Crispin at least making a better comeback than Jets Favre. Not so much college ball. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. Griffin has been one of the most visible athlete in advertising over the past 12 months. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. The plan was effective, as it netted the company TV exposure. Pitches like Namaths can be misleading or downright deceptive, starting with the red, white and blue colors that insinuate the ads are from the government, as do the state logos on some mailers. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. The best in creativity delivered to your inbox every morning. As for those meals and money Joe Willie is pitching? Allstate got the ball rolling in 2005 when it made a deal to place its logo across goalpost netting throughout 30 Division-1 college football stadiums. Never won a Super Bowl, however, so doesn't get the props that others further down this list get. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. After all, its one thing to sell shoes and Gatorade; its another thing entirely to sell bath soap, biscuits or pantyhose. Except for Danica Patrick and Dale Earnhardt Jr., there is no NASCAR driver that routinely earns a bigger percentage of his overall income from endorsements than Jeff Gordon. Sounds a lot like: Like Brady, W+K has given a middle finger to conventional wisdom and "the way things are done" for more than 30 yearsindependently and defiantly. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. And from there, all hell breaks loose. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Ill just leave this here for you: Quarterbacks have been the dominant pitchmen on national campaigns. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. Recently-retired NFL quarterback Alex Smith. Like every other year, the 2021 Super Bowl ads are full of celebrities, from former football players to A-list actors to popular musicians. Montana, therefore, would be: Not just because they both happen to be San Francisco (just a convenient bonus for me). His major sponsorship deals include Chevrolet, Wrangler, Budweiser, Domino's Pizza, Gillette, TaxSlayer and KLN Family Brands. Former New York Jets running back Matt Snell The Butt Fumble, introduced to the world by then New York Jets Mark Sanchez when he ran into the butt of his own lineman and fumbled the ball, is now synonymous for epic and often downright bizarre moments of failure. Anyone who knows mebecause I typically won't shut up about itknows I'm a huge football fan. So he would be: Why? Elway was the first quarterback I ever remember refusing to play for the team that drafted him, the Baltimore Colts. "We wanted to make sure he fit our brand and had the right improv skills and would be himself.". Nope. Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. This was Aaron Rodgers' first main commercial, and his "Discount Double Check" dance has carried to the football field, on television, and even on the basketball court with Knicks guard Steve Novak. All the hardware you'd ever want. Especially in those pitches from celebrities like Namath, William Shatner and Jimmie Walker, they can also promise everything from free meal delivery to money deposited in your Social Security account. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. Howard's main sponsorship deals are with Adidas and McDonalds, but he's also done commercials for ESPN, EA Sports, T-Mobile and Vitamin Water. His latest campaign for Reliant Energy is funny (synchronized swimming FTW), but its his six-second appearance in this Verizon NFL Mobile commercial that still makes me laugh every time. I'm also an ad guy. 2023 CNBC LLC. Not much of a surprise considering he's the face of the NHLeven if you hate him. Between 1984 with the Oilers and 2000 with the Kansas City Chiefs, Moon was a nine-time Pro Bowler, passing for almost 50,000 yards and 291 touchdowns, and was indeed elected to Canton in 2006. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. After making the Pro Bowl in 2004, he tore his labrum and rotator cuff and was given up for dead by the Chargers, who had then drafted 6-foot-5 stud QB Phillip Rivers out of N.C. State to replace him. He went undrafted in the 1978 NFL Draft after two years at West Los Angeles Community College (where?) 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. Stranger things have happened. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. In the past, The Jeet has shilled for Visa, Fila, and Upper Deck and has also appeared in commercials for ESPN. Why? In recent years Brady has appeared in ads for Under Armour, Dodge, UGG Australia, NFL player safety, ESPN, Visa, Stetson, Movadowatches and Snickers. Rodgers' commercial was one of the more memorable television appearances in recent memory. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. In perhaps the best move of this ad campaign State Farm followed up this series of ads with one featuring an Aaron Rodgers look-alike. Williams makes twice that through major sponsorship deals with Nike, Gatorade, Hewlett-Packard, Kraft, McDonalds, Este Lauder and Puma. Marshawn Lynch eyes a giant cake and slyly leans in to swipe a taste when he accidentally knocks a golden football fromatop the many-tiered confection. Everything referencing her annual income was the combined total of race winnings and endorsement earnings. But because Elway may not get the recognition of QBs 1-4 on this list, I'd say he's more or less: Specifically, the L.A. office. State Farm did not immediately make a spokesperson available for this article. So he was "only" a second round pick by the San Diego Chargers. Follow me on Twitter if you'd like. One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. The massive contract extension Blake Griffin signed with the Clippers in 2012 will put him among that lucrative group from 2013 on. Dinner for two at that swanky restaurant: $300. Retired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Please type in a players name or click on one of the links below. Lack of financial details aside, it's safe to say that Lewis has been doing pretty well in that department. And Mahomes is racking up newer deals as his spotlight continues to grow. Not that he's hurting, though. With plenty of commercials featuring these NFL stars over the years, there are a few that have stood out of being the best on television. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. Today there are more athletes selling more products and making more money for it than ever before. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. I could have easily had Troy Aikman or Terry Bradshaw (four Super Bowl rings each) here. ), the creepy-awesome Diet Dr Pepper "Li'l Sweet" campaign, Nest's "It Starts at Home" Oscars ad, Eminem's "fake pharma ads" album launch, rebooting Busch Beer, the pro bono "Art Heist for Good" for Water Is Life. Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. 1 overall out of Stanford, the Colts sucked. Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. Some of the highest paid athletes in the worldlike LeBron James, Peyton Manning and Derek Jetercan double, or even triple, their already massive salary with a few commercials per year. Follow @blamberr. The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. Thunder superstar Kevin Durant currently earns around 55 percent of his total income from endorsements. It's probably because Orton retired without saying a word to anybody. Anyone who is surprised by that obviously hasn't been watching television in the past five years. Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. That's the network that will carry the Browns' matchup against the Kansas City Chiefs on Sunday. Brees may be a successful quarterback, but no one has patience when one man can manage to create traffic miles long by blocking the entrance. Former NFL players tackle many different fields, like "Good Morning America" host Bryant's major sponsors include Mercedes-Benz, Coca-Cola, Nike, Panini America and Turkish Airlines. Co-founder Pat Fallon was the son of a Staubach-esque war hero. Those massive paychecks will add to the money he's already making through endorsements with Kia, EA Sports, Subway, AT&T, Red Bull and GameFly. People forget that in 2009, Favre threw 33 touchdowns and only 7 interceptions. The fact that she earns nearly 35 percent of her income from her performance on the court makes her unique among other female top earners. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. The Super Bowl might be looking different in 2021, but the commercials are carrying on as usual. As a result, Eli locks Peyton in the closet and convinces Archie that he has no idea about his whereabouts. Same thing goes for that money Namath says could go into your Social Security account. For help selecting the right Medicare plan for you, contact your countys Office of the Aging. In 1983, when Elway was drafted No. And theyve done it for long sustained drives, much like they do during a game. **And that, as they say, is that. This one's pretty simple.